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Deciding where to put the TV used to be a make-or-break argument that could set the tone for the entire house. Did you put the TV out in the middle of the biggest wall, on display for everyone to see, surrounded by shelves of DVDs and VCRs, couches and chairs arranged so everyone could plop down in front of the TV and watch it?
Or did you want to hide it inside an entertainment center or cabinet, disguising its purpose with closed doors, even though there was a rat’s nest of cables poking out the back? At least that way, you could pretend the TV wasnot the center of your entertainment world.
(But we all knew the truth, at least in my house in the 1990s and early 2000s, when we hid a giant Sony tube TV inside an entertainment cabinet. Still, ours was a high-end cabinet, because we were able to hide our rat’s nestinside the cabinet.Ooooohh!)
The Frame TV has changed all of that. No longer do you have to choose between a stylish home and a lovely large-screen TV. Now your TV is practically the living room’s Mona Lisa — except with more pixels and, hopefully, fewer haunting smiles.
The Frame TV doesn’t just disappear into the background or hide inside a cabinet. When it’s done right, it becomes the beating heart of your smart home — a multitasking centerpiece that shifts from movie night to art museum with the press of a button.
So how do you make it sing while balancing tech, taste, and the realities of family life?
The Frame TV’s secret is its split personality. By day, it’s a curated art gallery. By night, it’s the marquee for family movie marathons, late-night Netflix sessions, and gaming showdowns. It’s the only painting you can watch baseball on.
That’s because Samsung’s Art Mode lets you access masterpieces that only otherwise hang in the Tate, Saatchi Gallery, Louvre, Museum of Modern Art, or from your favorite digital creators, and it’s all calibrated for a matte finish that banishes glare and boosts the realism, or surrealism if you’re really into Salvador Dali.
You can also pair your Frame TV with one of Deco’s own TV frames from our line of meticulously crafted bezels — think Anodized Black Scoop, Contemporary Bronze, Pure White Prismatic, Burlwood, Ornate Gold, Tuscan Copper, or Industrial Brass, just to name a (very) few — to let your TV fit traditional, modern, or completely eclectic homes.
And rather than making your TV the center of the room that turns the rest of the living room into a supporting cast member, use classic focal-point guidance, but let the Frame TV do some of the heavy lifting.
Choose a wall with natural sightlines, like above a credenza, between built-in shelves, or on a feature wall, not just hung up like a "Welp, that’ll do for now." Go for high-contrast setups, too. Dark walls with a White or Pale Gold Prismatic Deco Frame can create instant pop, while light walls and an Anodized Black Scoop frame can channel depth and contemporary drama.
Let the TV anchor your gallery wall, turning a blank screen into works of art. Layer in some real frames with family photos and modern prints, so your TV feels truly integrated.
Use picture lights, recessed fixtures, and strategically placed sconces to highlight the screen, especially when the TV is in Art Mode. And install some smart bulbs that shift your mood and art change throughout the day.
Here are some other tips to turn your TV into the visual center of your smart home without ruining the aesthetic.
Symmetry is your secret weapon. Anchor the TV with a credenza or floating shelf; flank it with plants, sculptural lamps, or paired chairs for balance. And add rugs and modular sofas that face both the screen and each other for flexible family hangouts.
Color coordination matters. Pull color accents from your favorite digital art and use some smart bulbs to accent the colors. For example, if Monet’s "Water Lilies" is on tonight, toss a soft green throw on the sofa, pink peonies on the coffee table, and set your LED lights to a soft green.
Create functional zones, such as reading nooks or play corners, within sight of the TV using the dividing shelves or area rugs. The Frame’s Art Mode makes those spaces look great, even with the screen off.
Create a whole gallery wall. Pair the Frame TV with real framed art, sculptures, or coffee table art books. Switch the art frequently between seasonal landscapes, abstract minimalism, famous classical portraits, or even family photos via the Frame’s upload tool.
Throw up some famous paintings on your Frame TV, like Henri Rousseau’s"The Dream" (1910), Vincent Van Gogh’s"Starry Night" (1889), or Johannes Vermeer’s"Girl With a Pearl Earring" (1665).
Finally, be sure to invest in a smart plug system to let your TV, sound system, and lighting work in sync, all from your favorite smart speaker system. Create routines on your Alexa or Google Home device to set the mood for everything from movie nights to gallery showings to house cleanings and dinner parties.
This way, you can use voice routines or automations to dim the lights, start your favorite playlist, and cue up a dreamy nighttime painting on your Frame TV.
You can even add smart sensors to auto-activate Art Mode when someone enters the room, making your space always feel curated.
Remember, the best tech is the kind you enjoy without ever thinking about it.
At its best, the Frame TV is at the crossroads of everything a smart home should be: artful, adaptive, personal, and powerful. When your living room — or TV room, office, bedroom, or even kitchen — transitions from a clutter zone to a gallery-like haven — complete with instant entertainment, central control, and beautiful design — everything changes.
The Frame TV lets you live your best life by design. Integrate today's technology without letting it take over, and show off your taste and family memories. It encourages togetherness, supports smart routines (and the family ones, too), and adapts to your changing needs, all while it sits pretty on your wall.
